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Marketing Lead

As Marketing Lead, you will lead the marketing team and spearhead corporate and customer communication efforts, crafting compelling narratives and engaging campaigns. You'll build and maintain relationships with publishers, brands, and customers, while also conceptualising and executing event promotions aligned with company goals. By leveraging diverse channels and analytics tools, you'll ensure effective communication strategies and foster a vibrant community around our brand and events.

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Location:
Ghent or remote
Contract:
Fulltime

WHO WE ARE

Since 2014, Fanfinity has brought fans and brands together in the gaming industry.

We create and deliver fan experiences for gaming communities in Pokémon, Yu-Gi-Oh!, Magic: The Gathering, Flesh & Blood, Disney Lorcana, One Piece, League of Legends, CS:GO, Mario Kart, Splatoon, …

With more than 8 nationalities in our team of 25+ dedicated gaming & esport experts, we support our communities and clients (brands, conventions, tournament organisers & game publishers) all across Europe and beyond, from our offices in Ghent (Belgium) and London (UK). We love games and want to share our excitement with communities around the world.

We’ve hosted 200+ events in 14+ countries, welcoming 250.000+ fans, and as a fast-growing company, we’re looking to expand even further.

We also provide the gaming industry with solutions in logistics, e-commerce, consulting, retail marketing, corporate events, etc.

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DIVERSITY MAKES US STRONG

We believe that a diverse team is what makes us strong. We value our differences and encourage everyone to be themselves at work. We welcome anyone from all backgrounds to join our team regardless of age, race, ethnicity, gender identity, sexual orientation, religion, and ability. We are committed to creating a culture of belonging in which we can all grow and succeed together.

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YOUR ROLE

Corporate Communication

  • Build and maintain strong relationships by bringing our story to publishers, brands, and event organisers.
  • Develop and implement communication strategies aligned with the company’s goals.
  • Create clear and persuasive corporate messages for various media platforms (website, social media, newsletters, press releases, etc.)

Customer Communication

  • Craft, execute, and assess marketing campaigns for our events, tournaments and e-commerce sales.
  • Engage with customers via diverse channels, responding to queries, and offering comprehensive information about our products and services.
  • Use analytics tools to gauge customer engagement and feedback, adjusting strategies accordingly.
  • Nurture an enthusiastic and engaged customer community through Discord, social media, email campaigns, live streams and live events.
  • Foster a sense of belonging among community members by recognizing their contributions and promoting interaction within the community.

Event Promotion

  • Conceptualise, organise, and carry out promotional activities for our events, tournaments and other activities.
  • Collaborate closely with the events team to ensure all marketing materials line up with event themes and targets.
  • Track event success metrics and adapt promotions based on data-driven insights.

PRIMARY RESPONSIBILITIES

  • Designing and implementing communication plans aligned with company objectives, while coordinating with the content creation team for coherent messaging.
  • Creating compelling corporate messages for various media platforms in collaboration with graphic designers and content creators.
  • Developing, executing, and assessing marketing campaigns for events, tournaments, and e-commerce sales.
  • Serving as the primary liaison between customers and our community manager to address queries and provide comprehensive information about our products and services.
  • Using analytical tools to measure customer engagement and adjust strategies based on feedback.
  • Working alongside the community manager to nurture a robust and engaged customer community.
  • Cooperating with the community manager to recognise individual contributions within the community and promote interaction.
  • Conceptualizing, organizing, and carrying out promotional activities for events and tournaments, leveraging the skills of the graphic designer and content creators.
  • Collaborating with the events team to ensure marketing materials align with event themes.
  • Tracking event success metrics and adapting promotions based on insights.
  • Keeping updated with trends in digital marketing and the gaming industry, sharing relevant insights with the team.
  • Managing multiple projects simultaneously while maintaining attention to detail, ensuring efficient coordination amongst team members.
  • Ensuring all marketing and communications efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
  • Preparing reports to track progress across all marketing initiatives, including web, advertising, social media, and creative projects, and sharing these insights with the team.

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YOUR PROFILE

  • You have a bachelor’s degree in marketing, communications, or related fields.
  • Exceptional written and verbal communication skills in English.
  • You have experience in a comparable role.
  • Strong project management abilities with the capacity to handle multiple projects at once.
  • Proficient at digital marketing including SEO/SEM, market segmentation, data analysis, and email marketing.
  • In-depth knowledge of or interest in the gaming industry, trading card games, or esports is highly beneficial.
  • You’re a problem solver and have a hands-on mentality.
  • You work very structured and know how to keep the overview of things.
  • Hard deadlines motivate you, and you can perform under pressure.
  • You’re good at identifying priorities, meeting deadlines, and multitasking
  • You’re good with people and a team player
  • You breathe quality and have an eye for detail.
  • You’re driven and self-motivated to always strive for the best possible experience for all parties involved.
  • Experience with Google Workspace, Slack, Adobe Creative Cloud … is a plus.

OUR OFFER

  • Full-time job with the possibility of permanent employment or as a freelancer.
  • A position with responsibility and room to grow.
  • A healthy work-life balance.
  • You will join an open company culture where initiative is appreciated.
  • You will have the opportunity to occasionally participate in international events.
Apply now

About us

We are a diverse group of people united in our passion for games. We pride ourselves with bringing people from all backgrounds together through meaningful events all over the world. We are driven to create the best possible experience for our communities and are right there enjoying them together.

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tournamentcenter BV
Derbystraat 109
9051 Gent
Belgiumtournamentcenter Ltd.
8 Northumberland Avenue
WC2N 5BY London
United Kingdom
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